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Failure of movie Laxmii affects Coolie No.1 | OTT platform demands exclusive screening for the content team

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One of the most awaited films of the year, Laxmii didn’t go as planned. So, the OTT platform Amazon Prime Video demands an exclusive screening for the upcoming films. Failure of movie Laxmii affects Coolie No.1. As the OTT platform, Amazon Prime Video is now demanding an exclusive screening for the internal content team.  

With the onset of the debilitating pandemic and the ensuing lockdown, a multitude of film produces diverted their attention to several OTT platforms for earning their bread and butter. Owing to the same, producers opted for the digital route to release their films instead of stalling them. Films like Gunjan Saxena, Sadak 2, Laxmii, and Chhalaang, which were supposed to release on big screens. However, they were released on platforms like Amazon Prime, Dinsey+Hotstar. While the films weren’t total duds, the majority of the releases failed to get good enough numbers for the streaming platforms.

Failure of movie Laxmii affects Coolie No.1: 

Failure of movie Laxmii affects Coolie No.1

Some films received positive feedback and filled the pockets of the involved stakeholders. Coming to the most recent release, Laxmii, it was successful in gaining a massive number of viewers on its release but failed to continue the same on Day 2. The movie also failed to gain the expected amount of subscription for the OTT platform. There has been a litany of other movies as well since the start of the lockdown. OTT platforms are now looking at ways to earn revenue, as a spike in the subscription is one of the major sources of income for them.  

Amazon Prime is demanding exclusive screening of Coolie No.1 for their internal content team and to increase the number of subscriptions. Other platforms are looking forward to the advance-screening of the films before deciding its prize. 

So, tell us through the comments below what are your thoughts on the failure of Laxmii affects Coolie No.1. Stay tuned to Bollywood Hush for more news and updates. 

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