The ace Bollywood filmmaker Karan Johar is known for giving some of the mega super hits in the Indian entertainment industry. However, he has always been targeted for his flamboyant personality by the trolls. Karan has often been at the receiving end of backlash from the netizens. The filmmaker has been trolled brutally on the internet on a daily basis. Nevertheless, he never let his sparkle dull and went on to do whatever he was good at and that is making movies.
Now, in a candid chat, Karan reveals that if he wants to make a film with a new face then it is not viable for them as nobody would watch it. So, he is unable to launch any new faces in the entertainment industry as it is not good commercially. The marketing costs to promote a film has turned very high. And therefore it is not commercially viable with newcomers in the film. Let us tell you, he has often been accused of launching star kids and being the carrier of nepotism in the entertainment industry.
Karan has launched numerous star kids over the years under his bigwig production banner Dharma productions. The star kids that have been launched by Karan include Alia Bhatt, Janhvi Kapoor, Varun Dhawan, and Ananya Panday. Apart from this, Saif Ali Khan’s son Ibrahim Ali Khan is currently assisting Karan. In his upcoming film Rocky Aur Rani Ki Prem Kahani. However, he has also launched outsiders including Sidharth Malhotra, Tara Sutaria, and Vicky Kaushal.
Talking about launching a new face. Karan says, “Today if I want to launch a new talent, a new boy or girl, nobody is going to watch that film. Because we’d have to promote that film so much that how do you recover that PNA (personal networking agency)? So the way the marketing goes in other languages, Hindi is ridiculous.”
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