Filmmaking is both a hazardous and lucrative business, and no one understands this better than the passionate financiers of film projects. At a time when several states, including Maharashtra, are still shutting down theaters, Akshay Kumar Bellbottom and Anand Pandit’s Anand Pandit and Amitabh Bachchan’s Chehre have decided to release their big-budget films in theaters. These producers were well aware that the move might go in any direction. These filmmakers took a risk by releasing films in theaters while the majority of them were still closed.
Anand Pandit, a veteran producer, says, “Cinema is a hobby for me. The previous year has been difficult. The film business, like the rest of the world, has sustained losses. But we were compelled to look for the silver lining. Hope is eternal, and we must instill it in the industry so that it might rise like the proverbial phoenix.”
Whether it’s the espionage thriller ‘Bellbottom’ or the Amitabh Bachchan edge-of-your-seat suspense drama ‘Chehre,’ viewers and the industry are looking forward to this transition.
Akshay Kumar Bellbottom was the first major Bollywood film to be released after the second Covid-19 wave. The film received a positive response at the box office. Over the weekend, it gained a small amount of ground. While the turnout was not as high as it may have been in ‘normal’ circumstances. The fact that it was at all demonstrates that a segment of the population is willing to go to the movies.
The film industry is seeing an uptick in positive sentiment, which will likely encourage others to follow suit. These creators deserve credit for taking a risk and inspiring others to do the same.