Mimi, starring Kriti Sanon, was set to hit theaters on July 30. However, bootlegged versions of the film were made accessible on illicit streaming websites on Monday evening. Mimi director Laxman Utekar claimed he and his crew were “stunned” to find that the film was leaked four days before its intended premiere on pirate networks.
Mimi Releases Four Day Before Release Date
Producer Dinesh Vijan and Kriti Sanon revealed just hours after the news of the leak made headlines that they had chosen to release the film four days early. Mimi was streaming on Netflix and JioCinema within hours after the breach.
Laxman Utekar, speaking with Mid-Day about the leak, stated, “I’m disappointed since we put a lot of effort into the picture. Mimi took us two years to create. We waited a long time for the theaters to open, but circumstances forced us to put it on OTT. We were content with the fact that the audience would watch it [regardless of the medium]. The crew were taken aback by what transpired on Monday. We’re left wondering if we could have been more cautious.”
However, he stated that the leak had little commercial influence on the picture. “We weren’t affected [commercially] by piracy because the film was distributed legitimately,” he explained.
During an Instagram live, Dinesh and Kriti revealed that the film will be released early. Dinesh explained that the early release is a birthday present for Kriti, who turned 27 on July 27. “Just like infants are born prematurely, our film may be released early as well,” Dinesh had remarked.
“Mimi STREAMING NOW!!!” Mimi went into labor earlier than expected! Our little one was ecstatic to meet you all!!!”, Kriti captioned a video of the live broadcast she posted to her Instagram account.
Mimi is about an aspiring actor, played by Kriti, who is recruited to be a surrogate for an American couple for a fee of $20,000. The lead Mimi agrees to the agreement, but the pair abandons her in the middle of her pregnancy. Mimi has received mixed reviews from reviewers since its debut.
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