Karan Johar, who is preparing to premiere his next home production “JugJugg Jeeyo,” believes that while three South Indian films have recently done exceptionally well at the box office in the United States, there is no competition or comparison between Hindi and southern cinema. Lets take a look at what Karan Johar said on Comparison Between Hindi And South Cinema during JugJugg Jeeyo trailer launch.
Karan Johar Opens Up On Comparison Between Hindi And South Cinema
The filmmaker, along with the cast and crew of his upcoming film, attended the JugJugg Jeeyo trailer launch on Sunday. He was asked if he felt the possible rivalry at the box office with the recent success of South Indian films at a media session. “There is no competition between Hindi and South cinema,” Karan Johar noted.
“I was one of the filmmakers that presented ‘Baahubali’ because I believed in cinema’s ability to transcend language. How can there be any competition between these two industries? We should instead work together to grow. Competing would be counterproductive to the ultimate goal. Which is to grow the film industry as a whole,” Karan Johar added.
Anil Kapoor, Kiara Advani, Varun Dhawan, Neetu Kapoor, Manish Paul, Raj Mehta. Ajit Andhare from Viacom18, Apoorva Mehta from Dharma Production, and Karan Johar attended the trailer launch event.
Before showing the teaser to the press, Karan Johar emphasized the word ‘Hindi film trailer’. He was then asked why he chose to emphasize the language. “When films like ‘RRR,’ ‘Pushpa,’ and ‘KGF,’ went well and audiences adored them. We could proudly say that it was an achievement of Indian cinema,” Johar remarked.
“Their success has raised the bar for Indian cinema. Whether it was Prashanth Neel or Rajamouli sir. They all sought to prove that Indian cinema could be that good!” added the filmmaker.
Karan also claims that the ‘best crossover’ business for the film industry is the southern films making money in the northern Indian market.
“Jug Jugg Jeeyo” will be released in theatres on June 24.
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